Documented, not claimed
Healthcare Marketing Case Studies India
Healthcare Marketing Case Studies India
Real doctor marketing results from one client over six months, every number taken from a screen you can ask to see. This is the only case study we have, and we would rather show one practice in full than five in fragments.
Google Search Console
Google Business Profile
Meta Ads Manager
Google AI Overview
Every number, one source
Google Search Console
914
clicks to the website in six months
Screenshot on request
Google Business Profile
1,516
calls, directions and chats
Screenshot on request
Meta Ads Manager
123
WhatsApp conversations started
Screenshot on request
Google AI Overview
1st
named first in the AI answer
Screenshot on request
The list
Which practices have we documented?
One so far, in full. Pick a practice to open its study. As more clients reach six months of data and agree to be named, each is added here with its own screenshots.
02
Not yet written
Reserved for the next practice with six months of data
Why it is empty
We will publish the second study when a second clinic has six months of its own numbers and gives permission to be named. Not before.
Nothing to show yet
01
Dr. Ankit Anand, GastroNova Clinic
The doctor
Who is Dr. Ankit Anand?
A DrNB gastroenterologist and hepatologist practising in Jalandhar, trained at AIG Hyderabad. He runs GastroNova Clinic in Guru Teg Bahadur Nagar and also consults at Innocent Hearts Hospital on Nakodar Road.
Dr. Ankit Anand
DrNB Gastroenterology and Hepatology, GastroNova Clinic, Jalandhar
Qualification
DrNB in gastroenterology, practising both gastroenterology and hepatology
Trained at
AIG Hyderabad
Where he practises
GastroNova Clinic, Guru Teg Bahadur Nagar, Jalandhar, and Innocent Hearts Hospital on Nakodar Road
Procedures
Therapeutic endoscopy, colonoscopy, ERCP and FibroScan
Practice website
drankitanand.com, built by MedZove and owned by the practice
Also founded
Hepatolean, his own direct to consumer liver care brand. We built that site too, and it sits entirely outside the clinic work
Starting point
A new website built from zero. No previous site, no existing domain authority
What we built
The practice website, the Google Business Profile, the ongoing content, and one seven day Meta camp campaign
Window measured
24 February to 27 August 2026 for search, March to August 2026 for the profile
On permission and on scope
Dr. Anand has given written permission to use his name and his numbers, which is why this page can be checked rather than believed. Every figure below is from his own accounts.
Hepatolean is named here only because we built it and because he founded it. It is a consumer brand, not a clinic, and it is not something we sell to other doctors. Nothing about the product, what it contains or what it does is claimed anywhere on this site, and it never will be.
The spine of it
How does a patient in a Tier 2 city actually choose a doctor?
In Jalandhar the pattern is consistent. They search first. They open the website and read. They filter down to two or three names. Then they either pull up directions on Maps or they call.
01
They search
4,282 searches surfaced the profile. Almost all of it on a phone.
02
They read the website
914 visits from Google, against 59,100 times the site appeared.
03
They filter
Reviews, credentials, and now Google's own AI Overview naming him first.
04
They act
814 asked for directions. 535 called. 50 opened a chat.
This is a field observation from working in Jalandhar, and the numbers below are consistent with it. They do not track individuals, so nobody can say these are the same people at every step.
Step one
What do patients actually type?
Not what most clinic websites are written for. Across all 4,282 searches that surfaced the profile, only a small share used the clinical word the way a doctor would write it, and almost none searched his name.
Clinical term, plus city or near me
2,677
Liver and hepatology
622
Everyday words, gastro doctor, stomach doctor, gastrologist
490
A procedure, endoscopy, colonoscopy, fibroscan
363
His own name
112
Another doctor's name
18
Source: Google Business Profile, March to August 2026. The 35 reported terms sum to 4,282.
The profile search terms panel, as Google reports it.
Google Business Profile, March to August 2026
Where the 14,968 profile views came from.
Google Business Profile, March to August 2026
490 searches used the wrong word
Patients type gastro doctor, stomach doctor, or misspell it gastrologist. A site written only in clinical language never appears for any of them. This is why we write the page in the words a patient uses and keep the clinical term alongside it.
363 searched a procedure, not a doctor
Endoscopy alone was searched 148 times, colonoscopy 91, fibroscan 38. This is the whole argument for giving every procedure its own page instead of one services list. How we build those
Step two
What do doctor marketing results look like on the website?
Six months from a standing start, on a domain that did not exist before. The headline is not the click count. It is the gap between how people who know his name behave and how strangers behave.
914
clicks to the website
59.1K
times it appeared in search
7.6
average position, all queries
1
organic rank for the biggest local query
Source: Google Search Console, 24 February to 27 August 2026. Average position is an average across every query, not the rank of any one keyword.
The first organic result for the biggest local query.
Google Search, August 2026. Competitor listings cropped out.
| Query | Clicks | Times shown | Click rate |
|---|---|---|---|
| dr ankit anand | 50 | 494 | 10.1% |
| dr ankit anand jalandhar | 45 | 300 | 15.0% |
| dr ankit anand gastroenterologist | 29 | 142 | 20.4% |
| best gastroenterologist in jalandhar | 26 | 1,560 | 1.7% |
| gastroenterologist jalandhar | 23 | 2,630 | 0.9% |
| bawaseer ka ilaj | 14 | 1,790 | 0.8% |
Six months of search performance, unedited.
Google Search Console, 24 February to 27 August 2026
The same six months, broken down by query.
Google Search Console, 24 February to 27 August 2026
What that gap means
Someone who already has his name clicks one time in five. A stranger comparing options clicks one time in a hundred.
That is the referral being protected. When a physician or a neighbour gives a patient a name, the patient searches it that evening. If nothing credible appears, the referral quietly weakens. Five of his six biggest queries are name searches, and they behave nothing like the rest.
The last row is worth its own note. Bawaseer ka ilaj is Hindi, and it was shown 1,790 times. Most clinic sites in India are written only in English and never see this traffic at all.
Step three
What made him the one they picked?
Two things a patient can check in ten seconds. A rating with real reviews behind it, and the fact that Google itself now describes him before any website loads.
4.9 stars, from 36 reviews
Smaller than the older clinics around him, some of which carry over 150. Grown slowly and genuinely, because bought reviews are an offence under the Consumer Protection Act 2019 and India standardised online reviews through BIS IS 19000:2022.
Named first inside Google's AI Overview
For a list-style search, Google's own AI summary names him before anyone else, describing GastroNova Clinic, his AIG Hyderabad training, therapeutic endoscopy, FibroScan and ERCP. That description is assembled by Google from what it can verify, which is exactly what the site was built to make easy.
Google describing him before any website loads.
Google AI Overview, August 2026
The local listing a patient sees while filtering.
Google local results, August 2026
Screenshots available on request. Competitor listings have been cropped out.
Step four
What did people actually do?
1,516 actions on the Business Profile in six months. Not impressions, not reach. Someone tapping call, or pulling up directions to the clinic.
814
asked for directions
54% of everything. In a Tier 2 city this is the step just before walking in.
535
called the clinic
Straight from the profile. June alone accounted for 102 of them.
117
tapped through to the site
Low, and it should be. By this point most had already read it.
50
opened a chat
From near zero, as the chat feature came into use.
Every call, direction request, chat and website tap.
Google Business Profile, March to August 2026
Source: Google Business Profile, March to August 2026. The four actions sum exactly to the 1,516 headline. 14,968 profile views, 94.8% of them on a phone.
The campaign
What did a seven day camp campaign return?
A liver health camp, run as a click to WhatsApp campaign on Meta for seven days. The ad spend was paid by the clinic directly to Meta, as it always is, and our fee was separate.
| Metric | Result |
|---|---|
| Ad spend, paid by the clinic to Meta | Rs 6,079.40 |
| Reach | 31,872 |
| Impressions | 74,772 |
| WhatsApp conversations started | 123 |
| Cost per conversation | Rs 49.43 |
| Patients who walked into the camp | 30 plus |
| MedZove invoice for the week | Rs 5,800 |
The campaign row exactly as Meta reports it.
Meta Ads Manager, August 2026
Source: Meta Ads Manager. Rs 49.43 is the cost per conversation started, not the cost per patient. The walk in count is the clinic's own record, not a platform figure. Our invoice covered management, four videos and four creatives. How campaigns are run and what they cost
The part most agencies delete
What is still not working?
Publishing only the rising lines would make this page useless to you. Three things on this account are not where they should be, and two of them are our job to fix.
The biggest query barely gets clicked
Gastroenterologist jalandhar showed the site 2,630 times and returned 23 clicks. He appears, but not high enough. That is the next piece of work.
Hindi traffic is not converting
Bawaseer ka ilaj was shown 1,790 times for 14 clicks. The content exists, the position does not yet.
The review count is small
36 reviews against neighbours holding 150 or more. Honest review growth is slow by definition, and we will not shortcut it.
What this page does not prove
Search Console and the Business Profile are separate systems with no shared identity between them. We cannot say the 914 people who read the site are the 535 who called, and we will not draw a funnel that pretends otherwise. Every figure here is one number from one screen, over a stated window, for one clinic in one city. Another practice in another speciality will not repeat it.
FAQ
Questions about this case study
Yes. Ask and we will send the Search Console, Business Profile and Meta screens these numbers came from. Every figure on this page exists on a screen we can show you.
Because we have one client with six months of data and permission to publish it. We could pad this page with unnamed clinics and borrowed industry averages. Every agency does. You would have no way to check any of it.
No, and anyone promising you these numbers is guessing. Search volume, competition and review base differ by city and speciality. What transfers is the method, not the result. Gastro marketing
The site was new, so everything here was built from zero. The first page ranking arrived within about three months, and the figures on this page cover the six months to 27 August 2026. Local profile work moves fastest, article rankings slowest.
The clinic did, directly to Meta from its own ad account. Ad money never passes through MedZove. Our Rs 5,800 invoice for that week covered management, four videos and four creatives, and it is separate from the Rs 6,079.40 of spend.
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