Compare
The decisions a clinic makes before spending anything
The decisions a clinic makes before spending anything
Six questions sit in front of every practice thinking about marketing. Every one of them is now answered somewhere on this site with the reasoning shown, including the answers that point away from us.
In the order they come up
Which decisions actually cost a clinic money?
These six, roughly in the order a practice meets them. Getting the first one wrong is expensive for a year. Getting the last one wrong is expensive in a way that shows up in a regulator's inbox rather than a bank statement.
Decision 01
Should we hire somebody, or contract this out?
The eight cost lines nobody counts, a scorecard across eight dimensions, and the four situations where hiring in house genuinely beats an agency.
Answered here
In house marketing vs agency
Decision 02
If an agency, then which one?
Five checks a doctor can run in ten minutes, plus our own scorecard with the four dimensions where MedZove fails written out in full.
On the site
Best healthcare marketing agency in India
Decision 03
What is a fair price for this work?
Every package and every rupee, published rather than quoted on a call, so the number cannot move with how the buyer looks.
On the site
Pricing
Decision 04
Website first, or Google profile first?
Two surfaces that do completely different jobs, with six months of real numbers showing which one produced the calls and which one produced the deciding.
On the site
Best clinic marketing agency in India
Decision 05
Does my speciality change the answer?
It changes how patients decide. A kidney stone, a dental cleaning and an IVF cycle are three different journeys, and the channel that wins each one is different.
On the site
Eight specialities
Decision 06
What are we actually allowed to say?
All seven frameworks that govern medical advertising in India, and the fact that liability for a breach sits with the registered practitioner rather than with whoever wrote the copy.
On the site
Medical advertising rules in India
The method
How does MedZove compare things?
By three rules that make a comparison worth reading. Every one of them costs us something, which is the point. A comparison that never damages its author is an advertisement with a table in it.
01
We do not invent the other side's numbers
Comparison pages usually pick a salary figure out of the air and then declare themselves cheaper. We hand you the cost sheet instead and price only the half we can prove, because our own fee is the only number we can source.
02
We publish where we lose
Every comparison here names the dimensions the other option wins, and the situations where you should not hire us at all. If a comparison page never lists its author's weaknesses, it is not a comparison.
03
The limits sit next to the claim
Where our evidence is one clinic rather than a pattern, the page says so on the same screen as the number. A figure without its caveat is doing more work than it earned.
Stated plainly
What has not been compared here yet?
Two things people ask for, and the reason each one is missing. Neither is missing because the answer would be inconvenient.
A ranked list of Indian healthcare agencies
We will not publish one. Any such list written by an agency puts its author near the top, and a list written by a directory usually reflects who paid for placement. What exists instead is the set of checks you can run yourself on any name, including ours.
See the checksMedZove against a named competitor
Not yet, and possibly never. We have one documented client and two people, so a head to head against a firm with fifty clients would be a comparison we lose on most rows. When there is something honest to put in that table it will appear here.
See what we can proveNext step
Stuck on one of the six?
Tell us which decision you are on and we will give you the straight answer for your practice, including the times the answer is not us. That call is free and it does not end in a proposal unless you ask for one.