Clinic Website Design That Patients Actually Use
A 10 to 12 page site for one doctor at one location, researched around your procedures before a single screen is drawn.
Clinic website design is not a brochure exercise. Website design for doctors starts with the procedures you actually perform, the questions a patient asks before booking, and the Google Business Profile that sends them to you. We research all three first, which is why the site goes live in three weeks rather than three days.
Talk to us about your site See a site we built
What does website design for doctors include?
Ten to twelve pages, a domain, SSL, business email, the first year of hosting, and a verified Google Business Profile. Each procedure you perform gets its own page, because that is what patients search for.
A clinic website is the page a patient opens after a referral, to check that the doctor is real, that the procedure is one they perform, and that the clinic is close enough to reach. Anything that does not serve one of those three checks is decoration.
One page per procedure, because that is the unit a patient searches for
Registered in your name, with business email on your own domain from day one.
We buy it, you own it. SSL is on before the site is announced to anyone.
Your Google Business Profile set up and verified, so Maps and the site agree.
Why do most clinic websites fail?
Three reasons, in order of how often we see them. The site was built from a template with no procedure pages, the doctor does not own the domain, and nobody updated it after launch.
| What goes wrong | What it costs the clinic | How we build instead |
|---|---|---|
| One page for everything | Nothing ranks, because no page answers one question | A page per procedure and per condition |
| Agency owns the domain | Leaving the agency means leaving the website | Domain and hosting in the doctor's name |
| Stock photos only | Patients cannot tell the clinic apart from any other | Real clinic photography, used on Maps too |
| Claims and superlatives | A conduct complaint lands on the doctor, not the agency | Descriptions only, checked before it goes out |
The fourth one is the expensive one. We keep a public list of the work we will not take on, and claim-led copy is on it.
How long does a clinic website take to build?
Three weeks. One week of research into your procedures and the questions patients ask, one week of writing and design, one week of build, review and launch with the Business Profile verified.
We list what you actually perform, in the words a patient would use, and check what already ranks for each one in your city. This is the week that decides the sitemap.
Copy first, layout second, because a design drawn before the words are known is a guess. You read every page before it is built, and Reeta checks the clinical wording.
The site is built, tested on a real phone, and launched with SSL live and the Google Business Profile verified and pointing at it. You get the logins the same day.
The website build is a one time fee, and every number we charge is published rather than quoted on a call.
See the pricing pageWho owns the website when we are done?
You do, from day one and not at the end. The domain, the hosting, the website and the Google Business Profile are all registered in your name. We hold a manager role and nothing more.
Registered to you. If you leave us, you change one password and nothing breaks.
WordPress on your own hosting, exportable in full, with no proprietary page builder lock.
You stay the primary owner. Google only lets the existing primary owner transfer that role.
Once the site is live, keeping it ranked is a separate monthly job. That is SEO for clinics, and a site we did not build can often be taken on as it stands.
What can a clinic website legally say?
Factual information about your qualifications, your services and your location is allowed. The 2002 Code of Medical Ethics permits a formal announcement including a public declaration of charges. Soliciting, guarantees and comparative claims are not allowed.
The distinction that matters on a website is between describing and promising. A page that says which procedure you perform, how it is done and who it suits is information. A page that says you are the best in the city, or that a result is assured, is the shape the National Medical Commission and the Consumer Protection Act both treat as a problem. The complaint is made against the registered practitioner, not against the agency that wrote it, which is why we read the copy back to you before it goes out.
The full framework by framework version, including the Drugs and Magic Remedies Act and the DPDP Act, is on our medical advertising rules guide.
- National Medical Commission, Code of Medical Ethics Regulations 2002, Chapter 6, on advertising and soliciting. Read it on nmc.org.in
- Press Information Bureau, on the Consumer Protection Act 2019 coming into force. Read the release on pib.gov.in
Questions doctors ask
Want to see what your site is missing?
Send us your current site and we will tell you whether it is worth keeping. If it is, we will say so, and the cheaper monthly option is the honest answer more often than you would expect.
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